Saturday, May 8, 2010

"Brain and nerve tonic"...things have changed



Eric Clapton

"She don’t lie, she don’t lie, she don't lie, cocaine"

Almost 125 years ago John Stith Pemberton introduced the public to Coca-Cola at the soda fountain in Jacob's Pharmacy in Atlanta, Georgia. Pemberton mixed it in a 30-gal. brass kettle hung over a backyard fire and until 1905, the drink, marketed as a "brain and nerve tonic," contained extracts of cocaine as well as the caffeine-rich kola nut. The name, using two C's from its ingredients, was suggested by his bookkeeper Frank Robinson, whose excellent penmanship provided the first scripted "Coca-Cola" letters as the famous logo.

For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It


Mark Pendergrast

ISBN-10: 0465054684
ISBN-13: 978-0465054688

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