Friday, March 12, 2010

Purpose for GEFO ads--nostalgia, art, sexism?

A trade journal ran the above [an aerial shot of a chemical tanker, the "Schloss Neuschwanstein", accompanied by a sketch of a long-limbed girl on a swing showing her stocking tops to the slogan "Swing your cargoes from port to port with GEFO tankers."]

It's not too difficult to understand several advertisements run by the European shipping magnet GEFO [Gesellschaft für Oeltransporte m.b.H. & Co.]. GEFO is a innovator and leading shipper of chemicals, natural gas, and oil throughout the high seas as well as on inland waterways [the North Sea, Baltic Sea, and the Mediterranean Sea]. I suppose that the old advertising ploys of sex and sexism are alive and in good health.

Edmund's controversial catalog cover

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