![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimtQIAWbHl0-o2rRR27XM4baMf7autx-l8Bg6r23LntWjeljg26QKeuAhnAFatg87e5jgyPsCNTFVN4x6gFAY-JTJsVSpzOJLzegt8gCmG7GtSuzW_x0VtQx8FApqk_Oph8F1um-6QAC_u/s400/GEFO+1.jpg)
A trade journal ran the above [an aerial shot of a chemical tanker, the "Schloss Neuschwanstein", accompanied by a sketch of a long-limbed girl on a swing showing her stocking tops to the slogan "Swing your cargoes from port to port with GEFO tankers."]
It's not too difficult to understand several advertisements run by the European shipping magnet GEFO [Gesellschaft für Oeltransporte m.b.H. & Co.]. GEFO is a innovator and leading shipper of chemicals, natural gas, and oil throughout the high seas as well as on inland waterways [the North Sea, Baltic Sea, and the Mediterranean Sea]. I suppose that the old advertising ploys of sex and sexism are alive and in good health.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLHSZDImkDHlbOu_hZEBO4iBZupBqykbUtdkg6tDXiI41e77ii5b6qDu2DD8ZMlETqhMrcGR7vaipOILA57hTm1LX9_c3WnouxjEqom6VPWI5Go__fUZDABE_7ntBaohIFra4Yk40gYgAZ/s400/GEFO+2.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhau-fXKgb2L7Kgezo-ThUoM6ScBzqRtxB0kh5LlOcKSrwgxOnzG_GB76z3vCpSY4wUbvMSN839UjweS-CGr3B_bDoRAVUhThfZmiq-8FJDDADbFfyZNrF6oT3GFu9MgBp6qib083YQ-LMu/s400/GEFO+3.jpg)
Edmund's controversial catalog cover
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