Friday, April 9, 2010

H. Hefner...huge impact on society and human sexuality

Shay Knuth

September 1969

Well, well, well, today is Hugh Hefner's birthday [1926]...creator and publisher of Playboy magazine. Of course one must understand that males bought the publication for the "articles". :) Playboy has had many imitators but none could equal the quality of material presented in photography, fiction, non-fiction, humor, etc.

The Writer's Almanac...

"...Hugh Hefner, born in Chicago (1926). He wanted to start his own magazine, so he raised $8,000 — $600 of which he borrowed from a bank using the furniture from his apartment as collateral. He put together an issue of Playboy in his kitchen, and he wasn't sure if he would ever have enough money to print a second, but when the first issue came out in 1953 featuring Marilyn Monroe on the cover, it sold more than 50,000 copies."

And from Playboy Enterprises, Inc.

The Founder, Editor-in-Chief and Chief Creative Officer of Playboy, Hugh M. Hefner, is a man who has profoundly influenced society in the last 50 years while his publication remains the world's best-selling men's lifestyle magazine. It has inspired a media empire and one of the most recognizable brands in history.

Hefner was born in Chicago on April 9, 1926, the elder son of conservative Protestant parents, Glenn and Grace Hefner, and a direct descendent of distinguished Massachusetts Puritan patriarchs William Bradford and John Winthrop. He attended Sayre Elementary School and Steinmetz High on the West Side of Chicago, where he was no more than an average student, despite a genius IQ (152). He distinguished himself instead with his extracurricular activities: founding a school paper, writing, cartooning and serving as president of the student council where he championed student causes.

Following graduation from high school in January 1944, Hef (a nickname preferred since adolescence) joined the Army, serving as an infantry clerk and drawing cartoons for various Army newspapers. After his discharge from service in 1946, he spent the summer taking art classes (anatomy, of course) at the Art Institute of Chicago, enrolling that fall at the University of Illinois at Urbana-Champaign. Hefner earned his bachelor's degree in two and one-half years by doubling up on classes while drawing cartoons for the Daily Illini and editing the campus humor magazine Shaft, where he introduced a new feature called Coed of the Month.

He subsequently took a semester of graduate courses in sociology at Northwestern University where, pursuing his interest in individual freedom, he wrote a term paper examining U.S. sex laws in light of the then-astonishing Kinsey Institute research on human sexuality.

In June 1949, Hefner married a classmate, Mildred Williams. Their ten-year marriage produced two children: Christie in 1952 and David in 1955.

Following college, Hef tried his hand at cartooning and, failing to sell any of his ideas for a cartoon strip, published a book of satirical cartoons about Chicago titled That Toddlin' Town.

Hefner worked as an assistant personnel manager for the Chicago Carton Company for $45 a week in 1949, and as an advertising copywriter for the Carson Pirie Scott department store for just $40 a week in 1950. His future seemed uncertain when he landed a promising job as a promotion copywriter at Esquire at $60 a week in January 1951. When Esquire moved its offices to New York, his request for a five-dollar raise was denied and he decided to stay behind and start a magazine of his own.

Hefner and a fellow copywriter from Esquire tried to raise enough capital to launch a Chicago magazine and failed. While working as the newsstand promotion director of Publisher Development Corporation in 1952, he became convinced there was a market for a sophisticated men's magazine that would reflect the views of the post-war generation and that he was the man to start it.

To support his family, he took a better-paying job as circulation manager of Children's Activities magazine in January 1953, but by that spring and summer the dream of starting his own magazine had become an obsession. He found a printer willing to print the first issue and a distributor to distribute it. He got friends and family to invest in the venture, raising just $8,000, including $600 of his own money borrowed from a bank using his apartment furniture as collateral.

The first issue of Playboy magazine, which featured the now-famous calendar photo of Marilyn Monroe, was produced on a kitchen table in his South Side apartment. On the newsstands in December 1953, it carried no cover date because Hefner was not sure when or if he would be able to produce another. But the first issue sold more than 50,000 copies, enough to pay for the paper and printing costs and to finance another issue.

Thereafter, Hefner never doubted that the magazine would be a success. He plowed profits back into the publication and hired a young, enthusiastic editorial, art, promotion and advertising staff to assist him. Playboy grew at a phenomenal rate. By the end of the decade, the magazine was selling more than a million copies a month and to celebrate, Hefner held the first Playboy Jazz Festival at the Chicago Stadium. It was called, at the time, the greatest single weekend in the history of jazz.

At the start of the new decade, Hefner began to live out the "Good Life" depicted in the pages of his publication. He hosted a popular syndicated television show called Playboy's Penthouse, purchased the Playboy Mansion at 1340 North State Parkway, and opened the first Playboy Club on the Near North Side of Chicago on February 29, 1960.

Throughout the Sixties, Hefner and Playboy became what Chicago columnist Bob Greene has called "a force of nature." Hefner wrote an extended series of editorials titled The Playboy Philosophy, championing the rights of the individual and challenging our heritage of Puritan repression. The magazine became the largest-selling, most influential men's magazine in the world.

By 1971, when Playboy Enterprises went public, the magazine was selling seven million copies a month, there were 23 Playboy Clubs, resorts, hotels and casinos with more than 900,000 members worldwide. The Company's assets included book publishing, merchandising, a modeling agency, a limousine service, a record label and a TV and motion picture company. It was truly an empire ruled by one man.

Hefner hosted a second syndicated television show, Playboy After Dark, taped in Hollywood in 1968 and 1969, and in 1970 acquired the famed black Big Bunny jet, a McDonnell Douglas DC-9-30, in which he regularly commuted between Chicago and California and toured the world.

In 1971, he established a second residence in Los Angeles with the acquisition of a five-and-one-half acre estate in Holmby Hills known thereafter as Playboy Mansion West, where he was able to more closely supervise Playboy Enterprises' increasing interests in television and film production.

In 1975, Hefner decided to make Los Angeles his permanent home, reflecting the extent to which Hollywood movies had influenced his dreams and aspirations as a boy. In 1980, Hefner championed the reconstruction of the Hollywood sign, then in serious disrepair, and was honored by a star on the Hollywood Walk of Fame for his efforts. In saving the sign, Hefner referred to it as "Hollywood's Eiffel Tower." The Hollywood Chamber of Commerce honored him further with its first Annual Hollywood Hall of Fame Award as Outstanding Citizen of the Year. In October of 2006, Brenden Theaters at the Palms Casino Resort also recognized Hef's ongoing dedication to the big screen with a star on its Brenden Theater Walk of Fame.

The Hollywood sign restoration was only one of Hefner and Playboy's major projects as a part of the Hollywood creative community. The Company produced such features as Roman Polanski's Macbeth, distributed by Columbia Pictures, which was voted Best Picture of the Year in 1971 by the National Board of Review of Motion Pictures; Monty Python's first film, And Now For Something Completely Different; and The Naked Ape, with Universal Studios.

Playboy also produced such popular television movies as Third Girl From The Left, with Kim Novak and Tony Curtis; The Death of Ocean View Park; The Cop and the Kid; and A Whale For The Killing.

The increasingly conservative Eighties took their toll on both Hefner and his company. In 1985 he suffered a stroke that changed the direction of his life. He referred to it at the time as "a stroke of luck."

Bringing his life full-circle, the world's most famous bachelor was married on July 1, 1989 to Kimberly Conrad, Playboy's 1989 Playmate of the Year. Their fairy tale courtship resulted in an uncommonly romantic wedding ceremony conducted at the wishing well where Hef first proposed at Playboy Mansion West. Their first son, Marston Glenn, was born in 1990 on April 9, the same date as Hef's birthday, and their second son, Cooper Bradford, was born on September 4, 1991. The Hefners separated in the late 1990s and, after their sons moved on to college, divorced in early 2010.

Frequently interviewed by major news and entertainment media the world over, in-depth profiles of Hugh Hefner have appeared in publications such as Esquire, The New York Times, The Los Angeles Times, Time magazine and the Times of London. In March 2001, Vanity Fair published an exhaustive, photo-illustrated 15-page profile on Hef, his lifestyle and the resurgence of the Playboy brand.

In 2003 Hefner was the subject of an A&E special, Playboy's 50th Anniversary Celebration, a star-studded two-hour event filmed at the Playboy Mansion featuring live music, comedy performances and interviews. Hefner was also profiled in a two-hour special, Hugh Hefner: American Playboy, as part of A&E's prestigious Biography series in 1996. He had previously been the subject of a feature-length documentary film, Hugh Hefner: Once Upon A Time, produced by Lynch/Frost Productions and distributed by IRS Releasing.

Recent profiles on Hefner include a 2008 biography written by Steven Watts entitled Mr. Playboy: Hugh Hefner and the American Dream, Taschen's Hugh Hefner's Playboy, a six-volume illustrated autobiography with highlights from Playboy's first 25 years, Hugh Hefner: Girlfriends, Wives and Centerfolds an E! True Hollywood Story, and an in-depth look at five decades of Playboy's wildest and most famous parties hosted by Hef entitled Playboy 2000-The Party Continues. The roster of famous names who have enjoyed the legendary hospitality at Playboy's Mansions in Chicago and Los Angeles over the years runs the gamut from Sammy Davis Jr., Ray Charles, Buddy Rich, Mel Torme, BB King, Tony Bennett and The Grateful Dead to Jim Carrey, George Clooney, Leonardo DiCaprio, Cameron Diaz, Elizabeth Hurley, Gwyneth Paltrow and many more.

In September of 2009 "Hugh Hefner: Playboy, Activist and Rebel," a documentary focusing on Hefner's humanitarian efforts, premiered at the Toronto International Film Festival. Directed by Academy Award winning documentarian Brigitte Berman, the film garnered rave reviews and is scheduled for a 2010 theatrical release.

Hefner's most recent venture on the small screen is The Girls Next Door on E! Entertainment. For six seasons, this behind-the-scenes look at the Playboy Mansion has been one of the network's top rated programs. It is an international sensation airing in more than 150 countries around the world resulting in multiple spinoff shows for the cast members.

The recipient of a number of awards for his contributions to society in general and the publishing industry in particular, Hefner received the 1996 International Publishing Award from the International Press Directory in London and was inducted into the Hall of Fame of the American Society of Magazine Editors at its 1998 ceremonies in New York. In September 2001, Hef was inducted into the New York Friars Club as an honorary Friar on the occasion of his gala Roast in New York City, an evening of uninhibited comedy subsequently aired nationwide on the Comedy Central network. January of 2002 brought Mr. Hefner back to New York where he received the Henry Johnson Fisher Award, the highest honor of the Magazine Publishers of America. In March 2002, Hef was inducted as an honorary member of the Harvard Lampoon, which named him "Harvard Lampoon's Best Life-Form In The History Of The Universe" and in 2008, Spike TV honored Hef with their Guy's Choice "Alpha Male" lifetime achievement award. In early 2009, Hefner was an honored guest at the 59th Annual San Remo Music Festival in San Remo, Italy, a hugely popular event televised throughout Europe.

Throughout the years, Hef has become a fixture on the Hollywood celebrity club scene and the Mansion has once again become a mecca for entertainment industry superstars including a new wave of young motion picture and television celebrities, rock groups and more. Hollywood and cinema continue to be major factors in Hef's personal and professional life.

At his direction, the Playboy Foundation instituted an annual Freedom of Expression Award, given at the Sundance Film Festival. Hefner underwrote the West Coast retrospective of the late British filmmaker Dennis Potter's works at the Los Angeles Museum of Contemporary Art; he personally endowed a course in Censorship in Cinema at USC, for which he serves as a guest lecturer; and he has been a major contributor to UCLA's project to restore classic films. In 2006, Hef made a $1 million donation to the UCLA Film & Television Archive for public screenings of American cinema, establishing The Hugh M. Hefner Classic American Film Program. He was a sponsor of the acclaimed American Cinema series on PBS, and he has long been active in seeking out and restoring such vintage films as Vitaphone shorts and the films of the Twenties British crooner Al Bowlly.

On March 28, 1996, Hefner was honored in formal ceremonies at USC for his lifelong dedication to film and his endowment of a chair for the Study of American Film at the University's

School of Cinema-Television. The Hefner gift marked only the second such endowment in the history of the prestigious film school. The other chair was endowed in memory of the late Steve Ross, who had served as chairman of Time-Warner. In 2007, Hef made a $2 million dollar donation to the USC School of Cinematic Arts to help fund a central exhibition space in the new headquarters and a new archival repository for student films and historic documents.

In 1994, Hefner established and Playboy funded the Playboy Jazz Film Festival, the first-ever showcase on the West Coast for many of the best and rarest films in the jazz lexicon. This event was in addition to the annual Jazz on Film program traditionally presented free to the public by Playboy on the eve of the Playboy Jazz Festival at the Hollywood Bowl. In 2010, the Playboy Jazz Festival celebrates its 32nd successful season.

Hefner's personal archive at the Playboy Mansion in Holmby Hills contains more than a thousand feature films. Each weekend, he screens films at the Mansion for celebrities and personal friends: Sundays are first-run features; Friday nights are vintage classics; Saturday nights are often a mini-festival of silent films.

Hef has appeared as himself in numerous television shows and movies, including Entourage, Sex and the City, Shark, Curb your Enthusiasm, Last Comic Standing, Las Vegas, The Simpsons and most recently Sony Pictures' feature film The House Bunny. In 2005, the world was invited to "step into Hef's slippers" for the launch of the hugely popular video game titled "Playboy: The Mansion," and in the summer of 2009, Hefner was joined by a dozen Playboy Playmates for a Brett Ratner-directed commercial filmed at the Playboy Mansion for the very successful Guitar Hero gaming franchise.

In 2006, Hef celebrated his 80th birthday with weekend long festivities at the Playboy Mansion in Los Angeles. The celebration included the annual "Casablanca Night" movie screening and buffet dinner, a glamorous pajama and lingerie party with Playboy Playmates, celebrities and nearly 1,000 partygoers, and an appearance at the Long Beach Grand Prix in support of Playboy Racing (from the Grand Am Series) where thousands of race fans joined together to sing "Happy Birthday" to Hef. He continued the festivities in Europe as he and his girlfriends embarked on a two-week, eight-city tour visiting London, Cannes, Paris, Barcelona, Munich, Rome, Pompeii and Venice.

Hef's dreams and fantasies again became a reality with the recent resurgence of the iconic Playboy Clubs and in 2006, the Playboy Club and Casino at the Palms Casino Resort in Las Vegas made its official debut. Named the "Fantasy Tower," this entertainment destination features a Playboy Club Casino and lounge, "Moon" nightclub, a Playboy retail store, the 9,000 square-foot Hugh Hefner Sky Villa and the famous Playboy Rabbit Head, emblazoned on the side of the tower. In 2007, for the first time since moving into Playboy Mansion West in 1971, Hef stepped outside his famous estate to celebrate his 81st birthday at the Palms venues, bringing dozens of Playmates along for the festivities.

Hef continues to serve as the company's Chief Creative Officer and magazine's Editor-in-Chief, playing a key role in determining the path of Playboy Enterprises and directing other areas of the corporation including cable television, video production, licensing and digital content. Hef has frequently been quoted as believing that the United States' most important export is "the American Dream," which he feels is conveyed to the world through motion pictures. His own dreams are soon expected to reach the big screen in a feature film produced by Brian Grazer and Imagine Entertainment.

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