Orville Redenbacher was an "American agronomist and popcorn business founder, born in Brazil, Ind., Popcorn King whose devotion to creating and promoting a fluffier, tastier popcorn turned him into a bow-tied advertising icon. His interest in popcorn blossomed early. It was the favorite snack on his family's farm, and Redenbacher grew it to earn extra spending money. In the early '40s, while managing a 12,000-acre farm where he was growing popcorn, Redenbacher and a friend, Charles Bowman, used the fields to experiment with corn hybrids from Purdue University. Several decades and 30,000 hybrids later, they introduced gourmet popcorn."
"My gourmet popping corn pops up lighter and fluffier than ordinary popping corn. Mine is blowing the top right off of the popper. Mine eats better too. Try my gourmet popping corn. You'll taste the difference or my name isn't Orville Redenbacher".
Orville Redenbacher [Wikipedia]