Friday, June 20, 2014
Last gasp for A. C. Gilbert?...1963
Not so much a commercial as an infomercial. This 10 minute 1963 promotional reel for the A.C. Gilbert company highlights childrens' microscopes, telescopes, physics sets, electrical engineering sets, chemistry sets, electronics sets, and the ever-popular Erector sets. An extensive TV ad campaign was planned the same year that this film was produced, but the country went into mourning over JFK's death, the networks slowed airing toy commercials, and toy sales plummeted. The A.C. Gilbert company went out of business in 1967, though the Erector Sets managed to survive, having been released by various other toymakers over the years.
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