Way to go Tesco

"Tesco keeps chemistry set as a boys' toy despite protests"

 by

Charlie Cooper

May 5th, 2013

The Independent

Tesco has defended its decision to label a children’s chemistry set a boys’ toy, despite criticism from gender equality campaigners.

Campaigners from Let Toys Be Toys, an online pressure group that is calling on retailers not to limit children’s development by promoting separate “boys’” and “girls’” toys, said that Tesco’s labelling of its “Action Science Chemistry Set” was sexist.

A Tesco spokesman responded on Twitter: “Toy signage is currently based on research and how our customers tell us they like to shop in our stores” adding that “further research” would be commissioned later in the year to ensure “an up-to-date reflection of customers’ thinking”.

Last week Boots agreed to remove in-store signs advertising different toys for boys and for girls following pressure on social media from the Let Toys Be Toys group. The shop admitted it had been “wrong” to categorise toys from the Science Museum as boys’ toys.

A Let Toys Be Toys spokesman challenged Tesco’s position on Twitter, writing: “Can you imagine if we took yr approach in schools: that science was just for boys & we shouldn’t bother teaching it to girls?”

The campaign group tweeted a picture comparing the chemistry set, which is advertised for boys aged 9 to 12, with a pink, Hotpoint Toy Cooker that is categorised as a girls’ toy.

It is common for retailers to advertise separate boys’ and girls’ toys but the practice has come under increasing amounts of criticism from those who say its limits children’s social development along gender lines.

Tesco [Wikipedia]

Nice going Ford India and the Figo hatchback--IDIOTS

"Ford India Needs to Fire Its Advertising Execs"

by

Katy Waldman and Megan Wiegand

March 22nd, 2013

Slate

Today in horrible advertising ideas, Ford India plugs the cavernous trunk space of its Figo hatchback by depicting captive women stuffed inside. That’s Silvio Berlusconi in the first image, leering at a troika of half-dressed model types. In the second ad, Paris Hilton seems to have kidnapped the Kardashians, one of whom is inexplicably wearing a bikini and high heels. As Autoblog points out, the campaign—which also features racecar driver Michael Schumacher with bound-and-gagged competitors—is being unveiled just a few days after the Indian parliament passed a major anti-rape law. Nice one, guys.

How things have changed over the years...Playboy Bunnys

The following is the 1968 Playboy Club Bunny Manual. It has everything that a new bunny needs to know and even makes reference to a Bunny Mother. This innovation by Hugh Hefner's Playboy Enterprises is gone but sexism is not and will be a tough hill to climb.

The demise of Playboy?

H. Hefner...huge impact on society and human sexuality 

Porn Wars...84 and pursuing complete control

Playboy clubs making a comeback?

Hugh Hefner...a documentary film

Back issues of "Playboy" now online...for a price of course

Charlaine Karalus at Dartmouth College in 1959

Marci