Mars died today...in 1999

Mars? Forrest Edward Mars, that is...the chocolate bar maker.

American candy manufacturer who led Mars Inc., one of the world's largest confectionery companies. After helping to develop the Milky Way bar for his father's candy-making business, he established his own company in Europe in the 1930s, successfully marketing a version of Milky Way called the Mars Bar; he went on to create M&Ms. When he merged his confectionery firm with father's (1964), it became the world's largest candy manufacturer. Details of Mars' life, including his birthday, are a closely guarded corporate secret within Mars Inc., a secretive company.

Forrest Edward Mars [Wikipedia]