Objective: Raise awareness of the importance of conserving biodiversity for human well-being and promote understanding of the economic value of biodiversity.
The UN declared 2010 the International Year of Biodiversity (IYB). Throughout the year countless initiatives will be organized to disseminate information, promote the protection of biodiversity and encourage organizations, institutions, companies and individuals to take direct action to reduce the constant loss of biological diversity worldwide.
Countdown 2010 works at governmental level by monitoring countries’ responses to the 2010 Biodiversity Target and at local level by mobilising local actors that take concrete actions. In only a few years of activity, Countdown 2010 has been able to mobilize an increasing number of actors ranging from local authorities and businesses to civil society organizations. With a powerful network of more than 900 Partners, Countdown 2010 is one of the leading initiatives mobilizing action for the 2010 Target.
Through its wide and well-established network, Countdown 2010 will be a key global actor for IYB in Europe and around the world. Countdown 2010 Partners will provide one of the main information channels and will be a major vehicle for reaching target groups worldwide.
International Year of Biodiversity